AI Video Production Partner for Advertising Agencies
Leopati works as an agency-friendly, white‑label AI video production partner: we accept agency briefs, follow client approval gates, deliver clean masters and campaign assets, and hand off versioning for platform-specific needs. Below you’ll find a practical briefing checklist, approvals map, review cycles, and delivery formats to streamline collaboration.
How agencies typically brief Leopati
Start with a single briefing document and a short kickoff call. A clear brief speeds creative production and keeps review rounds focused. Your initial package should include:
- A one‑page creative brief: objective, target audience, tone, and success metrics. Cite platform targets (e.g., TV, YouTube 16:9, Instagram Reels, TikTok) so we scope aspect ratios and lengths correctly.
- Reference materials: brand guide, logos (vector), approved fonts, example imagery or moodboards, and mandatory legal or disclosure copy.
- Key assets: final product photography, packaging shots, voiceover scripts, licensed music references, and any talent release forms.
- Priority list: which assets must be identical to brand standards, and where creative latitude is allowed.
Link suggestions: if you want broader context on agency selection and our offering, see our AI Video Agency and Commercial pages, and our Workflow overview (/ai-video-agency/; /commercial/; /workflow/).
What approvals and stakeholders we expect
Define a single point of contact (POC) on the agency side and a client approver for each approval gate. Typical gates:
- Creative concept sign‑off — greenlights mood, script, and storyboard.
- First‑cut review — checks pacing, framing, and narrative.
- Final creative approval — signs off color, audio mix, and legal copy.
- Platform delivery approval — confirms aspect ratios and durations for each channel.
Keep approval windows explicit (e.g., 48–72 business hours per gate) to avoid schedule drift. We can accomodate different approval workflows — including sequential client approvals or parallel agency/client signoff — but needs to be agreed at kickoff.
Assets, formats, and clean masters
We deliver production masters and platform-ready derivatives. Standard handoffs include:
- Clean master: high‑resolution ProRes (or other agreed mezzanine codec) without burn‑ins or watermarking.
- Edit project file: timeline and assets (where licensing allows) in agreed NLE format or an XML/AAF for integration with agency edit suites.
- Audio stems: VO, music, SFX separated for final mix or repurposing.
- Deliverables: MP4/H.264 or H.265 derivatives for social; vertical or square crops; subtitles or SRT files.
If you require white‑label delivery, state this in the brief; we can deliver assets with no Leopati branding and follow your packaging instructions.
Versioning, campaign production and reuse
For campaign-level work, specify the number of primary variants and how many localized or platform versions are needed. A common scope looks like:
- 1 hero :30 spot (master)
- 3–6 social cuts (15s, 6s, 9:16 edits)
- 1 subtitled version per language
We manage version control and can provide numbered masters and labeled derivations for tracking in your DAM.
Review cycles and collaboration tools
We use time‑boxed review rounds and familiar tools (frame‑accurate comments via review platform, shared cloud folders, and emailed approval confirmations). Typical cadence:
- Kickoff and creative alignment (1–2 hours)
- Concept delivery (3–7 business days, depending on complexity)
- Two structured review rounds included; additional rounds are scoped upfront.
We’re a production service, not a self‑service generator: direction, iteration and human creative oversight are built into every step.
Rights, legal, and security considerations
Specify IP and licensing expectations up front. We deliver clean masters so agencies can own campaign assets and apply client licensing terms. For sensitive projects we can agree to an NDA and follow secure file transfer protocols.
Typical timeline and capacity planning
Actual durations depend on complexity, number of revisions, and approval speed. Simple hero commercials can be scoped quickly; campaign builds with multi‑language or platform versions require additional time for iteration and quality control. Confirm timeline at kickoff so we can reserve production capacity.
How to start: a practical checklist
- Send the one‑page creative brief and brand assets.
- Identify agency POC and client approver(s) and approval SLAs.
- Confirm required deliverables, codecs, and white‑label needs.
- Book a 30–60 minute kickoff call to align creative and technical expectations.
When you’re ready, use our agency intake to Discuss an agency production and we’ll scope a tailored proposal and timeline.
FAQs
How long will the first concept take?
Lead times depend on complexity; we typically propose a concept delivery window during scoping. Confirmed timelines are included in the proposal.
Can you deliver re-editable files for our editors?
Yes — where licensing and toolchains permit we provide edit project exports (XML/AAF) or a timeline package agreed in the brief.
Do you support language localization and subtitling?
Yes. Specify languages and whether you provide translations or require localization services in the brief.
What does white‑label delivery mean here?
White‑label delivery means assets and documentation are delivered without Leopati branding, packaged per your instructions.
What review tools do you use?
We work with frame‑accurate review platforms and shared cloud storage; choose the platform that fits your agency workflow during kickoff.
Frequently asked questions
How can an agency brief Leopati?
Start with a one‑page creative brief (objective, audience, tone), reference materials (brand guide, logos, fonts), key assets (product photography, scripts, VO), and a prioritized list of mandatory vs. flexible elements. Identify a single agency POC and client approver and confirm approval SLAs before kickoff.
What assets and approvals are needed for an AI production?
Required items typically include brand assets (vector logos, style guide), final product imagery, legal or disclosure copy, voiceover scripts, licensed music info, and talent releases if applicable. Approval gates normally include concept signoff, first‑cut review, final creative approval, and platform delivery approval with agreed response windows.
Do you provide clean masters and white‑label delivery?
Yes. Leopati can deliver clean masters (high‑resolution mezzanine codecs), separated audio stems, and platform derivatives without Leopati branding. White‑label delivery must be specified in the brief and confirmed in the scope.
How many review rounds are included?
We typically include two structured review rounds in the base scope; additional rounds or complex stakeholder workflows are scoped and priced in the proposal.
Can you hand off re‑editable project files?
Where permitted by licensing and toolchain, we can deliver edit exports (XML/AAF) or assembled timeline packages compatible with the agency’s NLE. Confirm format requirements at kickoff.