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How Leopati Makes an AI Music Video: A 30-Second Film

How Leopati Makes an AI Music Video: A 30-Second Film

Singer at a microphone under a spotlight, a frame from Leopati’s AI-generated film on how an AI music video is made

Leopati makes an AI music video in four stages: concept and creative direction, visual development, AI production and cinematography, and editing with music sync. This 30-second film shows those four stages in order. Every picture in it was generated with AI.

Singer at a microphone under a spotlight, a frame from Leopati’s AI-generated film on how an AI music video is made
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Why did we make this film?

Most people who ask about an AI music video picture a single step: someone types a prompt and a clip comes out. That step exists, but it is the smallest part of the job. A music video begins long before the first image moves, and it is finished long after the last one is generated.

The film is for artists, labels and managers who want to see, in half a minute, what a studio actually does between receiving a track and delivering a finished video. It opens the AI music video portfolio and sits on our AI music video production page.

What does the film show?

  1. Concept and creative direction. We turn the music into a visual concept, a story and a cinematic world. Nothing is generated until the song has an idea it can carry for its whole length.
  2. Visual development. We design the characters, the environments and the visual language before production begins. This is where a character is fixed, so the same face holds from the first shot to the last.
  3. AI production and cinematography. Then we direct every shot through camera, light, performance and movement. The tools generate the picture; the shot is still chosen, framed and judged the way a film shot is.
  4. Editing and music sync. Every cut, movement and transition is shaped around the music. The edit is where separate shots become a music video.

What does the narration say?

What you’re watching was created with artificial intelligence. But a music video begins long before the first image moves. We turn the music into a visual concept, story and cinematic world. We design the characters, environments and visual language before production begins. Then we direct every shot through camera, light, performance and movement. Every cut, movement and transition is shaped around the music. We don’t just generate videos. We produce music videos.

What is generated with AI, and what is not?

The pictures in this film are AI-generated, and the film is marked that way on the page and in its metadata; how we mark our work is explained on the AI-generated work labelling page. The decisions are not generated: the concept, the character design, the shot list and the edit are made by people. The film was directed and produced by Güneş Polater at Leopati.

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