Here’s exactly how an AI commercial production project gets scoped at Leopati, from the first call to the final delivered cuts — so you know what to expect before you start.
Discovery call and brief
We start with your core message, your brand references (or lack of them, if we’re setting the look from scratch), and every platform length you’ll eventually need — gathering scope up front rather than discovering it mid-project.
Concept and reference alignment
Before generation starts, we align on visual direction — color, tone, pacing — the same locked-reference discipline that held one consistent look across every scene of KING. Getting this right before production means fewer surprises later.
Production and review checkpoints
Scenes are generated and checked against the locked reference at each stage, with review checkpoints so drift gets caught early rather than discovered in a final cut.
Platform-specific delivery
Once the hero cut is locked, every platform version — vertical, short-form, silent-autoplay — gets cut from the same assets, delivered as a complete set rather than one at a time.
Post-launch iteration
Campaigns often need a second wave once initial performance data comes in — because the core assets are already locked and consistent, new cuts or variations can be produced quickly rather than starting over. Ready to scope a project? Get in touch, or read more on our AI commercial production page.
Leave a comment