A small business doesn’t need a national ad budget to start using AI video ads — it needs a realistic first project. Here’s where to start.
The realistic starting budget
A single, well-produced piece — starting around $25 for something short, per our published pricing — is a genuinely reasonable first step, not a stretch goal reserved for bigger budgets.
One good video vs. five mediocre ones
A single piece produced properly — consistent branding, a clear message, platform-appropriate cuts — outperforms several rushed, inconsistent ones. Start narrow and get one thing right before scaling volume.
Platform-first thinking
Decide where the ad will actually run before producing it — vertical short-form for social, a different format for a website — so the production is built for its actual placement rather than adapted afterward.
What a small-business brief looks like
Your core offer, what makes you different from competitors nearby, and where the ad will run — that’s enough to start a real conversation about a first project. You don’t need a full brand deck.
Next steps
Tell us your business and what you’re advertising, and we’ll scope a realistic first project — see our AI commercial production page for the full process.
Leave a comment