The same AI video ad shouldn’t look identical on every platform — aspect ratio, pacing and hook timing all need to adapt. Here’s what actually changes, and how to get every version from one production instead of three separate ones.
Aspect ratio and safe zones
Vertical full-screen for TikTok and Reels, square or vertical for Instagram feed, horizontal or vertical for YouTube depending on placement — framing has to account for each platform’s safe zones (where UI elements like captions or buttons sit) from the generation stage, not as an afterthought crop.
Hook timing per platform
TikTok and Reels need the hook in the first second or two, competing against an aggressively fast scroll. YouTube pre-roll can afford a slightly longer setup. The same edit paced identically across both wastes the platforms where attention is shortest.
Sound-on vs. sound-off design
A large share of feed video is watched muted — captions and visual storytelling need to carry the message without audio, while still rewarding viewers who do have sound on. This is a design decision, not a technical afterthought.
Length norms
Short-form platforms reward brevity; a bumper as short as 6 seconds can outperform a fuller 30-second cut in the right placement. Producing multiple lengths from the same locked assets — the same discipline that held KING‘s look consistent across every scene — means you’re not choosing one length and hoping it works everywhere.
One master asset, multiple cuts
Producing one hero video and cutting every platform version from the same locked character, world and color treatment keeps cost and turnaround predictable. Tell us your platform mix and we’ll scope every cut in one quote.
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